Earth Networks Launches Sferic Product Line to Automate Weather-Influenced Decisions Across the Globe

GERMANTOWN, Md.–(BUSINESS WIRE)–Earth Networks today announced the launch of Sferic Maps and Sferic Mobile – advanced weather visualization, decision support and collaboration products designed to reduce risk and improve operations for organizations across weather-sensitive industries. Vertical markets including energy, education, insurance and airport operations, as well as local, state, and federal governments now have the tools needed to automate decisions surrounding severe weather situations and communicate with their teams to prepare for disruptive events.

“Sferic Maps and Sferic Mobile bring real-time collaboration tools that help stakeholders make important weather-influenced decisions and share emergency action plans live with others in the field and other remote sites.”

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Sferic Maps empowers emergency management and business continuity professionals with real-time collaboration capabilities to make intelligent weather-related decisions, increase response planning lead time and minimize operational downtime. This innovative weather visualization application combines the best of Earth Networks weather and lightning observation metrics with powerful data representation, real-time broadcasting, and customized alerting capabilities.

Users can customize points of interest for personalized notifications, import 3rd party data as new map layers and access an extensive library of preset weather observations including:

• Earth Networks’ Total Lightning Network^®– the world’s largest lightning detection network with more than 1,200 sensors across the world.
• Dangerous Thunderstorm Alerts – a proprietary alerting methodology leveraging both cloud-to-ground and in-cloud lightning to increase lead times for events such as lightning, tornadoes, heavy rains, microbursts, hail and more.
• National Weather Service Alerts – complementary alerts from additional networks increases overall coverage to maximize monitoring and detection.
• PulseRad^® – an interactive layer of convective weather for locations where traditional radar coverage is often incomplete or nonexistent.
• Local Storm Reports – detailed reports related to upcoming weather events near defined points of interest

Sferic Mobile brings customized mobile alerting for iOS and Android devices that ensures stakeholders are kept up-to-date with real-time weather developments. Integrated with Sferic Maps, Sferic Mobile enables users to receive push notifications personalized for individual users based on their location – increasing response lead times. Contextual mapping allows users to view both the alert and the affected location through an intuitive mobile interface.

“With emergency response, public safety and business continuity teams becoming larger and distributed over several locations, the ability to collaboratively monitor and respond to weather-related emergency events is critical to protect people, safeguard assets, and maintain operations,” said Anuj Agrawal, Chief Marketing Officer, Earth Networks. “Sferic Maps and Sferic Mobile bring real-time collaboration tools that help stakeholders make important weather-influenced decisions and share emergency action plans live with others in the field and other remote sites.”

Sferic Maps and Sferic Mobile will be debuted at the American Meteorological Society (AMS) Annual Meeting, to be held January 22-26, 2017 in Seattle, Washington. The two products, as well as Earth Networks’ broader set of weather data solutions, will be exhibited at Earth Networks booth (527,W202).

About Earth Networks
Earth Networks has been Taking the Pulse of the Planet® for more than 20 years. We help organizations mitigate financial, operational and human risk by providing environmental intelligence from the world’s largest hyperlocal weather network. Schools, airports, sports teams, utilities and government agencies rely on our early warning solutions to safeguard lives, prepare for weather events and optimize operations. Companies across all industries use our weather data to automate decisions regarding risk management, business continuity and asset protection.